2020 Election Watch: Three Themes to Expect
As the presidential primaries get closer, the race for the Liberal Party’s nomination in the 2020 general election is heating up. Joe Biden and Bernie Sanders, Washington stalwarts who were expected to be frontrunners for the party’s nomination, are losing steam. Fresher faces like Elizabeth Warren and Pete Buttigieg are gaining traction quickly in important states like New Hampshire and Iowa.
As the crowded pool fights for space on the national platform, there are three themes Americans can expect to see play out through the course of the election season.
Focusing on Displacing Trump in 2020 Election
The candidates seeking out the Democratic Party’s 2020 presidential nomination have different approaches to how they would solve the country’s problems. From economic policy to immigration to national security, voters have many stances to consider as they determine who will win their vote.
However, there’s one thing all the candidates have in common, and it’s a consistent theme in their campaign speeches, on the debate stage, and in their campaign marketing: they’re trying to convince voters they’re the candidate who can displace Trump as the president.
Liberal voters are looking for a party nominee who can win in 2020, and they might be willing to vote for the candidate they see as most likely to succeed, rather than the one whose stances and values most closely match their own. Candidates are aware that voters are looking for a strong opponent to Trump, and they’re working hard to convince donors of their readiness to take on that challenge.
Appealing to Marginalized Populations
Most pundits and scholars point to apathy and lack of buy-in by marginalized and minority voters in the 2016 general election as one of the primary reasons Hillary Clinton was unable to beat Donald Trump. While the Democratic Party considers itself the “party of the people,” many voters consider liberal politicians too elite and out of touch to represent them in the White House.
Candidates racing for the party’s nomination for the 2020 election are clearly cognizant of what these American voters are looking for in a candidate and are making their best efforts to come across as genuine, approachable, down-to-earth, and sympathetic to the struggles many American’s deal with as they work to build better lives and overcome difficulty.
Balancing “Playing Nice” with Slinging Mud
As in any election season, candidates must walk a fine line between “playing nice” with their competitors and slinging mud, or bringing their competitors down, to increase their odds of winning.
With the country as politically divided as ever, it’s important that the candidates show unity with the Liberal Party. They must be collegial, collaborative, and show that they’re willing to reach across the aisle to get things done. If they come across as aggressive and negative, they stand to lose votes from people who are frustrated by the nastiness in American politics.
Conversely, the candidates know that mudslinging – pointing out the flaws and shortcomings of their opponents in ads and speeches – work. Their campaign staff must look at public opinion data to determine how to attack the other candidates and how those attacks will be perceived, but they’re sure to rely on this tactic more as the pool of candidates has slimmed down.
Rallying Behind the Party’s Choice
While the primary and election seasons are sure to hold some surprises, we can be sure Liberal Party candidates will continue to focus on their electability over Trump, give lots of attention to minorities and other marginalized populations that make up an important proportion of the vote, and operate campaigns that carefully balance positive, solution-oriented messages with mudslinging against their opponents.
In the end, it’s almost certain that the Democratic candidates who drop out of the race or lose during the primaries will rally behind the party’s choice for the 2020 election, and it’s almost certain that the triumphant candidate will continue employing the same themes in her or his race for the White House.